What is corporate social responsibility? It’s when a company self-regulates itself to be more socially accountable to itself and to the public.
Companies should develop programs within their organization to help the poor, improve the environment, and/or contribute to charities. These programs ensure the company’s ethics and it benefits society. Having a strong corporate responsibility can also increase brand identification, brand recognition, customer loyalty, and cost savings.
To leverage your brand for social good, you must create a strategic partnership with non-profit organizations, government agencies, and private sector employers within your industry. You must provide charitable contributions and engage in volunteer programs. Balancing the overall community investment with your overall business goal is very important.
According to Forbes.com corporate social responsibility is not only ethical but a modern-day business tool.
The Wright Team encourages and supports corporate social responsibility
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